Quick heads up for everyone who joins each week, we get questions submitted via our online form each week here : ItsNomad9.com/chqs
Because the show is a fast paced 90 minutes, we want to keep it quick fire because we always want to create loads of content off the back of thew show too!
Practical Social Media Advice For Small Business
Hosted by our FREE social media training CLUB
Wed @ 8pm GMT // 3pm ET // Thurs 7am AEDT
Hosted by Elliot Browne
Whilst the panel give up their time free of charge, trust me – it doesn’t mean it’s been free for all of us!! We’ve paid along the way, and now we’re now paying forward. We’ve got experience, we’ve made mistakes, and we’ve made errors. But it’s all of those things, that have taught us what we know today!
That’s why we’re here – to help you, to give value & assist you as much as we can.
Everyone can come to stage and ask their questions, and all you need to do is raise your hand. [ Bottom right of the app ]
It’s great etiquette to follow the speakers and moderators.
If you do, you have got the best chance of linking, connecting, following and being in the same group so the moderators and the speakers that are here up the stage now.
But don’t forget the people around you too! There could be someone next to you, who could help you take the next step up the ladder. And help you in Clubhouse, but also in life, and in business as well.
CLUB HOST & PANEL
Tristan Griffiths : ItsNomad9 // ImTristanG
I’ve brought together this panel for you this evening to give you the opportunity to ask those questions that have been niggling. Those problems that you might have.
For those who don’t know me, you can find me as
@ImTristanG across all the socials
I head up a digital marketing agency that’s focused around content creation and organic growth.
We literally take the ideas out of your head, and cohesively communicate them across all the different social platforms.
Everybody’s got 24 hours in a day, and I’m a strong believer that, with the right systems and processes in place, you can show up in more places than you think you might be able to.
We can show you exactly how to do that, so I’m going to focus today around organic growth, content creation and the strategy that sits behind that!
Gus Bhandal : The M Guru
FOCUS : Social media, training & management. Twitter & Linkedin.
Jennifer Gilmour : Latte & Live
FOCUS : Community Building & Organic Social Media
Rebecca Ward : ThinkSocialBeSocial
FOCUS : Instagram Stories & Reels as well as Clubhouse
FOCUS : Technical Copywriter & Linkedin Focussed
Elliot Browne : Forge Management
FOCUS : Virtual back office services for businesses.
Mor Cohen : FlixFrame
FOCUS : Web & Branding Design + Course Creation
Sue Gait : ThinkSocialBeSocial
FOCUS : Instagram Trainer & Bios for Instagram & Clubhouse
Samantha Poole : Mum2Mum & GoTo Networks
Focussing on : Organic social media & growing communities
Ella Orr : MuchMoreSocial
FOCUS : Personal Branding & Linkedin
Tristan Griffiths : ImTristanG
FOCUS : Removing the overwhelm from social media, content creation live streaming and audio / voice
THE Q&A SESSION
WHAT CAN I DO TO HELP MY BEAUTY BUSINESS CLIENT GET MORE EXPOSURE ON INSTAGRAM AND OTHER PLATFORMS?
If she’s using branding try using her face
Also try get her into skincare awards
Are you in any Facebook groups you’re allowed to promote in? [ No ]
First try that, and build a community, not too niche but give value & tap into local groups and networking
Because it’s product based – look for nano influencers!
Don’t forget beauty blogs as well.
Get inspiration from other brands, if it’s your first time in this industry (Don’t copy though!)
HAVE DECENT FOLLOWING TO MAGIC BUT WANT TO GROW MENTAL HEALTH INSTAGRAM, BUT SCARED TO DO IT IN CLUBHOUSE….
If more than one account use the bio space and link across
Its totally fine to use content on the other as long as its still relevant
IM IN CBD INDUSTRY NOTICED A RECENT GRAB FOR CBD IN THE UK, BUT CONVERSATION ALWAYS TURNS TO CANNABIS NOT CBD FOCUS. APPLIED FOR CLUB & PULLED IN ACTIVISTS, BIG NAMES FOR WEEKLY/TWICE A WEEK SHOW
ONCE I HAVE A CLUB, AND RIGHT PEOPLE, I WANT TO BRIDGE THE GAP IN THE INDUSTRY, HOW CAN THAT BOOST ME AND MY BUSINESS?
Is that turning into sales for you as your doing this?
If your hosting it and having a memorable, clear concise message then you will become a Key Person of Influence
Last week I had 10 appointments on the Monday of which 8 were from from Clubhouse directly and they’re converting at a high level!
Have you used search in Clubhouse?
[ Yes but American and want it in the UK specific ]
Remember to think about the journey,;
Make sure it’s something interesting in first three lines of your bio.
Don’t use linktree;
Keep your own traffic
Most websites can have a page of buttons – do that instead!
Create a page on your own website so when you send people there it’s your traffic not anyone else’s.
6 MONTHS AGO SET UP COMPANY TO IMPROVE HEALTH
HOW WOULD YOU USE CLUBHOUSE TO INCREASE BRAND AWARENESS AND SALES?
If they like what they hear you say, they will connect and see your bio, so make sure its good in the first three lines, and your consistent and smooth to move elsewhere. like an email or group.
Just be around and help people
Collect and collaborate
From how to create killer bios session we did the other day, I created a Clubhouse bio template which you can find on my instagram link and (unfortunately) via my linktree too!
I AM STARTING A NEW BUSINESS, LEAVING CORPORATE GOING FULL TIME, KEY FOCUS RIGHT NOW IS BUILDING AN AUDIENCE SO HAVE PEOPLE TO LAUNCH TO, STARTED OUT ON INSTAGRAM IN JAN, BUT ITS BEEN REALLY SLOW GOING.. HOW CAN I IMPROVE THIS?
Use Clubhouse increases Instagram followers – The fastest way in my opinion!
No mixed messages! Be super clear and concise.
Talk to one particular person, and be personal about it.
Your pic needs to be you, because people connect with you!
Your pic, your name, and appeal to people personally – not brand logo!!
Use strategic collaborations!
You have strengths that other wont, so complement each other, tap into each other for exposure and community.
Don’t just look externally for other businesses to partner with, also look at existing customers, if you can get one person to intro 3 others… look internally at who you have as customers and how they can help you grow too!
I have a nailing your instagram bio document in my Instagram bio link
LOOKING FOR ADVICE HAVE LITTLE TIME AT COMPUTER – WITH LIMITED TIME IS IT BETTER TO DO INSTA STORIES / REELS OR SAVE IT UP FOR INSTRUCTIONAL, WHERE WOULD ENERGY BE BEST SPENT FOR ENGAGEMENT – UNDERSTAND ENGAGEMENT > FOLLOWERS?
Everyone has 24 hours in a day – it’s about how effectively you use them!
- Indentify how much time you have
- Use it to answer questions, engage and outreach
- Get people to connect Because of you
Then they will realise what you do
Also see the Twitter image I just shared to create content using ItsNomad9 Content Creation Machine #IN9CCM
Which means double down and focus on video first!
If only on instagram, concentrate on what you enjoy and where the engagement is! Do videos because they are best. Use polls and get people to interact and be involved!
PAID VS ORGANIC WHEN GETTING SOMEONE ELSE INVOLVED
Cynthia – Again
It doubles your time;
And people connect with people
Focus your extra time on engagement
DID SOME PHOTO SHOOTS, GOT GOOD CONTENT (I THINK) AND STARTED TO UPLOAD BUT EVERY OTHER HAS NO INTERACTION GOES 100 – 20 – 100 – 20 ETC
ANY IDEA WHY?
POSTING AT 7000-7030
USE EXTERNAL APPS TO PREP BUT POST MYSELF NATIVELY & USE SAME 5 HASHTAGS
(Contextualised to sets of hashtags that change up per post)
Wrapping up added that not consistent using Reels – so may be Instagram punishing / Telling me off!
I know some people will be looking at your account, so change up those hashtags! You’re signalling to Instagram that there is no creativity and they want to see dynamic posting!
Yes niche, but you’re saying the same things.
Think about the fact that if all content the sane – it would be seen as spamming so you have to have sets & make them specific to the picture,
Heard this in reels – impossible to say why — but if you cant see then it could just be one of those things?
Theres so many things we can say to check, but anyone wanting more reach I would suggest you look at what Instagram wants you to create? What content is being featured & highlight? The create more of that and content that keeps people online!
IGTV & Reels are very good right now.
BEEN ACTIVE ON INSTAGRAM AND SHOWING JOURNEY OF THE CHINESE TAKEAWAY. I DID POLL TO SEE WHAT PEOPLE WANTED TO SEE MORE OF & IT’S NOT A TYPICAL FOOD PAGE! I’VE BEEN CRITICISED FOR NOT SHOWING ENOUGH FOOD – WHAT SHOULD I DO?
Whats your aim with instagram?
[ Build the brand for the chain expansion and to show journey . Customers are local, but most of following are elsewhere, so the page is fo brand not customers!]
Excellent engagement, looks like really good, but let’s get clear on why you want more?
[ I guess because of the criticism I’ve had, and not sure if I should act on that? ]
500 likes, so keep doing what you want! It’s going well, if it was 5 likes then listen to that advice, but because it’s going well, stick to it.
Trust in yourself!
Have you done professional shots, because part of the brand is the food?
[ I tried agencies but didn’t work so well, but I spend 2-6 hrs per post – never been happy with professionals! Worried to post food as may break the aesthetic ]
It’s your brand, make it match, but trust yourself!
It would be great to see some of the food, but do it how you want and stay on brand!
Who’s criticising you?
[ Customers – ‘business is focused on selfies not food’ plus some other Clubhouse rooms saying focus on food! ]
I have a wealth of Chef Experience so I can speak on this with authority, People go out for experience, not just to eat!
You can have average food but good experience & people will think the brand is amazing!
Check out The Shed they made it to the top of Trip Adviser without even being a real restaurant or making good food.
They created an experience instead!
Think about Heston Blumenthal, people are buying the theatrical presentation of food, not just the meal!
If you do the same as everyone else you’ll get the same – so set yourself apart!
Pay attention to who you are listening to.
Always start by asking about what experience they have.
You already do what I would suggest with the way you capture your content – but one thing you could do that I didn’t see is teach your audience how to do the dishes.
A lot of people worry this would stop them wanting to buy, but the reality is it helps build brand loyalty. I can buy Wagamamas Cookbook and cook at home – but again why people eat out or order is not just the food – it’s so much more! Not washing up, the people, the atmosphere and the expertise of the perfectly created meals without the stress.
Those who wouldn’t buy again are not your people!
Love what Tris is saying, I’d say create a second account specifically for the takeaway – but I think you have it down!!
If people like your content, just ignore the haters!
FROM USA – INSTAGRAM FALSLY FLAGGED OUR ACCOUNT, AND CAN’T RECOVER IT JUST GIVEN UP AND HAVING TO START FROM NEW.
IF YOU HAD TO WHAT WOULD YOU DO IF STARTING FROM ZERO?
Theres a lot of noise, so you need to figure out how to stand out!
I’m sure I don’t need to tell you about consistency, and having the brand zeroed in. Do you know where prospective clients are? What they’re looking for? Ask what they need help with, and provide the answers!
Lots people fall into thinking about one platform that may seem to make sense for their creation style but think where people who will pay might be? Insta may be more appealing as a creative, but Linkedin is more likely to have people ready to pay for design?
General advice – Make profile really clear about who you want to serve, and be really clear about that and who they are.
Make sure you’re clear who your target audience is and their pain points! I personally found my web designer through instagram feed, but they really honed in on their specific clients pain points & that’s why I bought.
Fill out your bio better.
Sue has help for that, and it will help point people back to instagram!
Remember it’s connections that are more valuable than content!
While it’s not a design aesthetic place – the people that will pay for your services are on Linkedin. Also when you’re scrolling and it’s all the same, so your design work pops and stands out!!
SELL PHYSICAL PRODUCT
LINKED BIO TO PROFILE THATS NOT CONNECTED
CAUGHT IN VICIOUS CYCLE, GOING WELL BUT SOLELY RELY ON INSTAGRAM AND OWN ABILITY TO MARKET AND NOT AN EXPERT.
WHEN VERY FEW SALES I THINK IT’S A QUIET INSTAGRAM, BUT REALLY KNOW THAT’S NEVER WHAT THE PROBLEM REALLY IS
Shopping side – I’ll connect you with @ChocolateJohnny because he does physical products. He has a physical store and is great connection for you.!
Ultimately all social media is about showing up, and connecting with the people
Recommend you use the shopping features int he platforms.
Have you utilised shops on the platforms yet?
Remember to have your own e-commerce website.
Social Media is rich & fertile land but also borrowed not owned!
You have no control of the customer experience.
Be sure to back the relationships up to somewhere thats yours!
Get people over to your website
(even if they aren’t ready to buy right now)
How consistent are you showing up?
Not just posting but in replying!
Lots of people on stage today, and I’ve looked at the fact that people are posting and not replying to the comments.
So allocate time to do connection part!
Everyone wants a magic solution but thats not real!
Lots of followers, but no-one buying is like a party with music but noone dancing!
Once you can get one person dancing, then others will join them1
So look at user generated content to create fomo – they’ve got it so i need it to
HOW CAN I BEST USE CLUBHOUSE TO MAKE FRIENDS NOT JUST FOR BUSINESS?
Have hobbies away from business on your profile and use search!
Looking to connect?
It doesn’t have to be on Clubhouse!
Go connect on another platform.
But also sit in rooms you normally wouldn’t, and grow yourself, your knowledge and build relationships on other platforms at the same time as in rooms so you take the relationship to a deeper level.
We’ve never met but consider everyone on this stage to be a friend , but I check out the crowd too, and look to see if anyone would be cool to hang out with!
I’ve personally used explore a lot when started, but when you get used to it, you stop.
Go back to that!
A room I used to love was Taco Tuesday – And I’dd get up at 4am for it. Was juts fun around how we liked our tacos
IT’S CALLED SOCIAL STAY SOCIAL
LOVED HELPING SO MANY PEOPLE HOPE EVERYONE HAS LOADS OF NOTES – DON’T FORGET THE RIGHT UP – AND SHARE YOUR UPDATES NEXT WEEK
TAKE THE CLUBHOUSE VIBE OVER TO OTHER PLATFORMS
USE AUDIO VOICE NOTES TO HELP STRENGTHEN RELATIONSHIPS
HOPE YOUR ALL RUSHING OUT TO IMPLEMENT
MAKE YOUR MESSAGE CLEAR – START WITH BIO
ENJOY IT AND KEEP IT SIMPLE
HAVE A STRATEGY & KNOW WHY
SHOW UP AUTHENTICALLY
USE CLUBHOUSE AS MUCH AS POSSIBLE
IT’S NOT THE INFORMATION
IT’S THE IMPLEMENTATION THAT COUNTS