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Good morning, good afternoon, good evening and welcome back to day seven. I want to talk to you today about batching.

For those of you who don’t know me, my name is Tristan Griffiths, you can find me as @ImTristanG across all the socials, please do connect with me wherever you like to spend time.

Now I’ve talked to you about time blocking and saying ‘no’ to things, so that you can get the things done, that are going to drive you towards that big outcome, that big goal, those big achievements and all the steps along the way.

One of the big mistakes that so many businesses make along the journey, especially in the digital and social space, is doing everything on the fly!

Now, of course there are things that you’re going to have to deal with day to day, that come up. Maybe trends, maybe something that happens in the moment. But as a general rule; 

We need to have a consistent flow of content that is;

  1. Unshakable

  2. Predictable

  3. Consistent

  4. Allows us to show up across a wide variety of platforms
    (Whether or not we’re available to be there)

In order to do this we need to plan, which I’ve talked to you about already, but we also need to make sure that we are being consistent with how we create content.

So today I want to talk about batching.

Batching is the process of creating a multiple number of pieces of content in the same session.

So for example as I sit, and stand to do these videos, I can actually create not just one but a whole series of content back to back.

Yes my backgrounds might change, yes the environment might change, but having a time block allocated to creating content allows me to do, not just the one but, multiple pieces of content in one go.

When you stop to think about it, it makes the most sense, because whether you have to get ready, set up the environment, maybe you need to do makeup or hair. The reality is those are things that take additional time on top of the content creation process. If you can do those once and create multiple pieces of content, that’s going to speed up your process and save you time.

Productivity is all about getting more done in less time, and so as we go through this every tip, every technique, every strategy I share with you does one of those things.

Think about it, if you have to get ready, maybe you don’t want all of your videos to look the same. For example the videos that you’ve seen of me, I’ve got different caps, different tops, different backgrounds but that doesn’t mean that they’re not all recorded at the same time. It just means that there’s some planning and some preparation that goes into it to getting those things ready, so that hair, makeup, backgrounds, environments, equipment can all be set up, and then very quickly I can take this cap off, put a new cap on, and record the new video.

So have a think about how you can start to batch your content today in some of the time blocks, that you’ve discovered are useful in making you more productive.

Remember that saying ‘no’ to things and saying ‘yes’ to creating content is going to allow you to show up more consistently and more predictably to serve your audience.

The more you show up, the more opportunities you give people to discover you, the better you’re going to perform.

So I encourage you today to start planning for the next week and the week after, to start batching your content. Whether that’s writing a blog, recording a video, creating graphics, put blocks of time aside in the time blocking method we’ve already discussed, and then start to batch your content.

Think about series of content.

This is a 28 day series, where we’re showing you productivity tips and techniques all the way through, and they feed off the back of one another. I want you to think the same when you batch your content.

If this is a big topic, could I split this into four or five pieces of content, and then create them all together when I do batch processing?

Whether that’s videos or blogs or podcasts, think about how much more productive you can be getting ready once and creating multiple times.

So today I encourage you, start setting out a plan and blocking in those time blocks ready to do batch content.

Maybe you’ve always done it where you had an hour to create that content. Instead, start to create those time blocks that are slightly longer, maybe three or four hours, so that you can batch that content.

Prepare yourself once and get multiple pieces of content without the additional time.

I hope that this has been useful to you, don’t forget this is 28 days of productivity tips and strategies that you can go and implement starting today. I do encourage you to do exactly that.

If there’s anyone in your network or community you think should be involved with this, remember you can just share the blog, the video, the content that we’re putting out on this with them and there’s links in there for them to sign up, and it’s completely free. We’re not going to market anything else to you, it is literally just to help you raise your productivity over the space of 28 days.

Thanks for being part of this program, we hope you’re getting lots out of it and we’d love to hear your feedback in the comments next to this content.


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