Content Creation & Management

Now this is a really hot topic for people looking to really make their digital marketing work and make their efforts with content creation more effective.


There’s a range of different things that need to be considered and discussed when you’re talking about content creation and management; 


  • Are you going to manage it yourself? 
  • Are you going to outsource it? 
  • Are you going to engage an agency who have a wealth of experience and knowledge in how to make your content work the most effectively? 

Management covers a range of different things when we’re talking about content creation. 


When we come to talking about the management of content creation, we need to think not only about the management of the actual content that’s being distributed, syndicated, repurposed and posted online. We also need to consider the digital assets that sit within content creation. 


When you create a video, when you write a blog, when you create a book, a download, a podcast, you’re creating digital assets. 


The first part of management of content creation is organising and storing the content that you’re creating. 


Unfortunately far too many people miss the point of management of content creation in the fact that you actually need to build a solid structure and process for how you handle the digital assets and the content that you are creating. 


When you have a good workflow for how you manage your content creation you will actually store things in an organised format that makes them easily accessible and puts them online so that you can gain access to those, and share them with people who need access at any given time. 


For us we use a product called G-Suite from Google, that allows us to use cloud storage for all of our files, all of our media assets. And it also allows members of the team remotely to access those assets at any given time. 


When we work with clients and we’re managing their social and their digital presence, we ask them to put all of their digital assets into folders so that we can access those remotely in order to repurpose them, to syndicate them and to make the best use of the time they have spent creating that content. 


So the first point of management is about organisation and about file structuring and also the storage side of your content. 


Creating the content is something we’ve already covered, we’re now talking about management. 


Once you’ve got everything organised, stored and accessible to the people who need it, what you then need to look at for management is whose job is it to deal with that content? 


  • Is it something you’ve outsourced? 
  • Is it a member of the team internally? 
  • Maybe an external member of the team that is maybe someone that you’re using that’s a freelancer or an agency to manage that for you? 

Considering your content creation & management ; 


  • Is it something you’re going to do yourself? 
  • Or will it be outsourced? 

These are the two things that you need to think about. 


The management of that content goes down to the point of; 

  • What happens when the content goes into that storage? 
  • What happens beyond that storage? 
  • Is it getting posted straight out? 
  • Is it getting scheduled out natively in platform? 
  • Is it getting scheduled out for a scheduling tool third party to the platform? 
  • Is it being posted natively in the platform at a specific given time?

Management covers a whole range of different things that you need to consider, but you do need to consider ALL of them. 


When you’re managing your content well it will perform better. 

You will do less work and get better results if you have a good workflow and a good management system in place for your content creation.


Content creation and management is a really hot topic for making sure your time is effective, efficient and productive. 


So think today about how you’re going to manage it; 

  • Who’s going to be responsible for it? 
  • Where are you going to store it? 
  • How are you going to publish and syndicate that content out?
  • Who’s responsible for repurposing it and in what formats? 
  • And most importantly why are you doing it that way? 

A lot of organisations hold onto the management of their content creation, curation and syndication for far longer than maybe they should, because they’re fearful and they’re scared of handing it out to someone else and letting go of the reigns. 


What actually happens when you empower other people either in your team, freelancers, agencies, externally to your organisation, is you gain the benefit and experience that they’ve got and the insights that they’ve gained from other clients in how to best use your content to make it perform better for you online. 


When that management role comes in, and you outsource it, and you hand it to someone else, you can focus fully and 100% on your content creation and creating great content. Without the concerns, the worries, the burden and the time constraint of having to go and manage it, having to do that extra labour of working out researching and syndicating and repurposing and broadcasting that content – you can just focus on creating amazing content. 


Remember creating amazing content isn’t about getting expensive equipment, it isn’t about doing things a specific certain way, it has to be your way of creating content. 


Remember people want to connect with you, your business and your brand, so show up in your content exactly how people would meet you if they were to meet you in person. 


Speak like you would speak to someone if you were in the same room as them. 


Make sure that when you do written content it translates well back into audio format. 


So if you use the nature of how you speak, just like I’m doing here using The Content Creation Machine to write this content, then it’s gonna sound like you when it’s read back. 


Think about the likes of Alexa and Siri and Google Home, where people are getting web pages read back to them right now. 


They might not watch the video. 

They might not listen to the audio.

But they might have that written word read back to them. 


One of the best ways to have leveraged this even pre-voice era was to look at the accessibility options in any smart device. 


You could have web pages read back to you, and in fact it’s a strategy that I use as a productivity hack. I don’t need it because I’m not partially sighted, but I use it because it allows me to do other tasks whilst listening to the web pages. 


Think as you’re looking at managing your content creation; 


  1. Who’s responsible for it? 
  2. What’s the purpose of it? 
  3. How can you make that the most effective and efficient it can be for you? 

If you want to deep dive this have a little conversation remember you can always book a FREE 20 minute strategy call with me in my calendar, no upsell, I’m just there to help you talk through the ideas and work out what’s the best option for you and your current situation. 


Remember the bespoke solution will always be best but it doesn’t necessarily need to cost you a lot of money. 


If you want to book a call go to grab a time in my calendar and I look forward to helping you.

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