Content Creation

In the current state that we’re in, digital marketing is one of the most effective and efficient ways you can market. Unlike traditional media you are not putting content out and just broadcasting without being able to track and measure the metrics. In digital marketing you can track and measure pretty much every part of the interaction.

When we come to talking about the management of content creation, we need to think not only about the management of the actual content that’s being distributed, syndicated, repurposed and posted online. We also need to consider the digital assets that sit within content creation.

When we’re looking at editing content, content creation and video editing for Instagram stories, TikTok, Snapchat, Facebook stories, you need to be thinking about; ‘ Is this going to be used in a vertical format? ’

That content is only good when it gets in front of the people that it is meant to serve. Talk about content creation being a way for you to show up and to help people! If you don’t get it in front of them, how can you help them? Distribution is as simple as getting that content to the platforms where people are looking;

Right now we’re living through a very interesting time where digital marketing is more prevalent than it’s ever been. It’s more relevant than it’s ever been. It is more powerful than it’s ever been.

When you’re looking at developing ideas around your content creation, one of my hot tips is to take any idea that you have for content creation and put it somewhere like a Google Drive document, a spreadsheet, into your notes on your phone – Whatever it is, don’t let those ideas slip away.

When you think about creating content, think about how you can show up to help serve your audience, your customers, your clients, your suppliers, your network; whatever phrase you use to describe, the people that you serve, and that you help online.

So when you talk about copywriting, these are opportunities to write good quality copy. Copywriting is actually now a profession. It’s a job where people are really good at articulating ideas and concepts, in order to relay that information and communicate it well to other people.