Content Creation & Digital Marketing

Ultimately digital marketing is any way that you communicate with your audience through a digital format. 

  • That might be video.
  • That might be written content.
  • That might be voice.

There’s so many different ways you can communicate in the digital marketing forum right now. Ultimately content creation is the content that you’re going to create that then serves your audience through digital marketing. 

Right now we’re living through a very interesting time where digital marketing is more prevalent than it’s ever been. It’s more relevant than it’s ever been. It is more powerful than it’s ever been. 

With people consuming more through screens than they’ve ever been doing before, they have more time at home looking at screens, so now is a really good time for you to double down and look at your digital marketing strategy. 

When you create content for your digital marketing, it is absolutely essential that you have a strategy in place. 

If you are showing up and creating content online, you need to know;

  • Why you’re doing it
  • What the outcome is 
  • What does success look like? 

If you don’t know why you’re doing what you’re doing, how are you going to know whether it’s working or not? 

Make sure that when you look at your content creation for your digital marketing, you have a plan. 

It doesn’t have to be a super comprehensive plan, but you have to have some strategy and concepts in place that know that you’re moving in the right direction. If you don’t have a strategy, if you don’t have a plan, (like I said, it doesn’t have to be super complicated), but if you don’t have a plan, then you won’t know whether you are progressing. 

Every time you’re creating content, you shouldn’t just create content for content’s sake. You should actually be looking at why you’re creating that content. 

Digital marketing is about showing up and providing the solution to people’s problems.

Ultimately the very best digital marketing is when you serve people, when they have a problem. 

The best place to show up for people is in search, because at the time that people are doing search, they are looking for a solution to a problem. 

Search is usually people asking questions. 

Asking for a way to do things, and trying to get a better understanding of who might be able to help them. 

So imagine when you show up in that content, in that search, you are providing yourself as a solution to a problem that they know they’ve got. 

When someone does a search on the internet, whether that’s Google, whether that’s Bing, whether that’s in Facebook, whether it’s on Twitter, they’re looking for help, and they’re looking for something specific. 

In order to do digital marketing well you also need to do research. 

You need to look at what are the current topics people are interested in. 

You need to create content for those topics. 

You don’t just create content for the sake of content, you really focus in on what people are interested in. 

When you show up and serve those people, you can educate them, entertain them and engage them with your business and with your brand. 

Use The Three E’s ; 

  1. Engage
  2. Educate 
  3. Entertain

These are the best way to create content for your digital marketing. 

Digital marketing has so many great benefits in the fact that you can do digital marketing with just your smartphone. 

Right now I’m creating this video (and this blog)  literally on my Samsung Galaxy Note 9, in an iOgrapher, on a stand, in the garden. 

Yes I’ve got some extra kit like microphones, but right now, there’s no additional lighting, this is all natural! Just to demonstrate to you exactly how easy it can be to start doing your digital marketing. 

Don’t over complicate it. 

Don’t overthink it.

Get started today where you are, and then start to improve and enhance what you can do. 

‘ If you don’t start today, you will be getting left behind ‘

There’s an old adage that; 

‘If you always do what you’ve always done, you’ll always get what you’ve always got.’

… I want to challenge that idea and concept because, right now as digital marketing is enhancing businesses, and businesses are innovating using digital marketing, if you always do what you’ve always done you will get left behind! 

  • Build a strategy
  • Be intentional
  • Show up 
  • Make sure that you create content. 

Create content with purpose and that serves people. Be useful, be helpful and show up when people need you. 

Ultimately sales happen when you do digital marketing and content creation well. So focus on content creation effectively and productively for your business and your digital marketing will take off. 

If you need any more help with this please do reach out to me you can find me as @ImTristanG across all the socials, I would love to connect with you wherever you most want to spend time. 

And if you want to get any more help you can go through the website obviously here at

[ If you’re checking this out on youtube please do jump over to the website and let us know how we got on with the 144 topics in 72 hours  And what you think of the website.

We’re ultimately showing you how to create content for your digital marketing. 

We are living and breathing proof of what we are doing. 

Right now i’m also creating a time lapse behind the scenes which you’ll be able to see in my Instagram story, but I’m showing you how easy content creation can be.

Digital marketing isn’t complicated;

  • Don’t overthink it
  • Don’t over complicate it
  • Get the help you need 
  • Make sure that you show up and you are consistent in creating content so that your digital marketing can do its job and get you in front of the audience that you want to serve.


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